{"id":6482,"date":"2026-11-11T18:56:34","date_gmt":"2026-11-11T17:56:34","guid":{"rendered":"https:\/\/www.theoluk.com\/?page_id=6482"},"modified":"2026-11-11T18:56:34","modified_gmt":"2026-11-11T17:56:34","slug":"videogiochi-pixel-art-brand","status":"publish","type":"page","link":"https:\/\/www.theoluk.com\/en\/videogiochi-pixel-art-brand\/","title":{"rendered":"Advergame e videogiochi per brand"},"content":{"rendered":"<section class=\"oluk-ph\" aria-label=\"Video games\">\n  <div class=\"oluk-ph__track\" aria-hidden=\"true\"><div class=\"oluk-ph__row\" data-pool=\"[{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/locandina_tom_e_jerry.png&quot;,&quot;a&quot;:&quot;Caccia al Formaggio&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/caccia-al-formaggio\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/locandina_intreccio_natalizio.png&quot;,&quot;a&quot;:&quot;Intreccio Natalizio&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/intreccio-natalizio\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/locandina_gmbl_halloween.png&quot;,&quot;a&quot;:&quot;Il Grande Incubo&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/il-grande-incubo\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/locandina-copia.png&quot;,&quot;a&quot;:&quot;Insert Due Spicci&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/insert-due-spicci\\\/&quot;,&quot;x&quot;:0},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/supergo-locandina-animata-v2-the-oluk-anteprima-50.gif&quot;,&quot;a&quot;:&quot;Super Go!&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/super-go\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/locandina_arena_cartoon.png&quot;,&quot;a&quot;:&quot;Arena Cartoon&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/arena-cartoon\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/locandina_fuori_di_testa.png&quot;,&quot;a&quot;:&quot;Fuori di Testa&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/fuori-di-testa\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/locandina_bugs_olympics.png&quot;,&quot;a&quot;:&quot;Bugs Olympics&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/bugs-olympics\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/locandina_gmbl_giocoriflessi.png&quot;,&quot;a&quot;:&quot;Il Gioco dei Riflessi&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/il-gioco-dei-riflessi\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/locandina_tinysktrs.png&quot;,&quot;a&quot;:&quot;Tiny Skaters&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/tiny-skaters\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/locandina_batarena.png&quot;,&quot;a&quot;:&quot;Bat-Arena&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/bat-arena\\\/&quot;,&quot;x&quot;:0},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/moe_combina_guai_01.png&quot;,&quot;a&quot;:&quot;M.O.E. Combina Guai&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/m-o-e-combina-guai\\\/&quot;,&quot;x&quot;:0},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/reddy-safe-go-locandina-animata-the-oluk.gif&quot;,&quot;a&quot;:&quot;Reddy \\u2013 Safe, Go!&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/reddy-safe-go\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rescue_matilda_cover.gif&quot;,&quot;a&quot;:&quot;Rescue Matilda&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/rescue-matilda\\\/&quot;,&quot;x&quot;:0},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/guai-in-soffitta-locandina-animata-the-oluk-anteprima-50.gif&quot;,&quot;a&quot;:&quot;Guai in soffitta!&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/guai-in-soffitta\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/locandina_batwheels_winter.png&quot;,&quot;a&quot;:&quot;Corsa Bam-Tastica&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/corsa-bam-tastica\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/the-irregular-game-locandina-animata-the-oluk.gif&quot;,&quot;a&quot;:&quot;The Irregular Game&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/the-irregular-game\\\/&quot;,&quot;x&quot;:1},{&quot;s&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/gumball-social-game-locandina-animata-the-oluk-anteprima.webp&quot;,&quot;a&quot;:&quot;Gumball Social Game&quot;,&quot;u&quot;:&quot;https:\\\/\\\/www.theoluk.com\\\/en\\\/portfolio\\\/gumball-social-game\\\/&quot;,&quot;x&quot;:1}]\"><noscript><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/caccia-al-formaggio\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/03\/locandina_tom_e_jerry.png\" alt=\"Caccia al Formaggio\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/intreccio-natalizio\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2025\/12\/locandina_intreccio_natalizio.png\" alt=\"Intreccio Natalizio\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/il-grande-incubo\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2025\/12\/locandina_gmbl_halloween.png\" alt=\"Il Grande Incubo\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/insert-due-spicci\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/06\/locandina-copia.png\" alt=\"Insert Due Spicci\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/super-go\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/supergo-locandina-animata-v2-the-oluk-anteprima-50.gif\" alt=\"Super Go!\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/arena-cartoon\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2025\/12\/locandina_arena_cartoon.png\" alt=\"Arena Cartoon\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/fuori-di-testa\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2025\/04\/locandina_fuori_di_testa.png\" alt=\"Fuori di Testa\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/bugs-olympics\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/02\/locandina_bugs_olympics.png\" alt=\"Bugs Olympics\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a><\/noscript><\/div><\/div>\n  <div class=\"oluk-ph__veil\"><\/div>\n  <div class=\"oluk-ph__content\">\n    <h1 class=\"oluk-ph__title\">Video games<\/h1>\n    <p class=\"oluk-ph__text\">Pixel art video games for brands, TV channels and events: from the first idea to a game ready to play, drawn by hand pixel by pixel.<\/p>\n  <\/div>\n<\/section>\n<script data-no-optimize=\"1\">(function(){var r=document.currentScript&&document.currentScript.previousElementSibling;r=r&&r.querySelector('.oluk-ph__row');if(!r)r=document.querySelector('.oluk-ph__row');if(!r||r.getAttribute('data-done'))return;var p;try{p=JSON.parse(r.getAttribute('data-pool'))}catch(e){return}for(var i=p.length-1;i>0;i--){var j=Math.floor(Math.random()*(i+1));var t=p[i];p[i]=p[j];p[j]=t}p=p.slice(0,8);var h='';p.forEach(function(it){h+='<a class=\"oluk-ph__item'+(it.x?'':' oluk-ph__item--fit')+'\" href=\"'+it.u+'\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"'+it.s+'\" alt=\"\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a>'});r.innerHTML=h+h;r.setAttribute('data-done','1')})();<\/script>\n<style>\n.oluk-ph{position:relative;overflow:hidden;background:#000;color:#fff;min-height:820px;margin:0 calc(50% - 50vw);width:100vw}\n.oluk-ph__track{position:absolute;left:0;top:0;width:100%;height:604px;overflow:hidden}\n.oluk-ph__row{display:flex;width:max-content;animation:olukph 70s linear infinite}\n.oluk-ph__item{position:relative;display:block;flex:0 0 482px;width:482px;height:604px}.oluk-ph__item::after{content:\"\";position:absolute;left:0;top:0;bottom:0;width:30px;background:linear-gradient(to right,rgba(0,0,0,.38),rgba(0,0,0,0));pointer-events:none}.oluk-ph__item--fit img{object-fit:cover}\n.oluk-ph__item img{display:block;width:482px!important;height:604px!important;max-width:none!important;image-rendering:pixelated}\nhtml body .oluk-ph__item--wide{flex:0 0 960px;width:960px;height:604px;background:#000}html body .oluk-ph__item--wide img{width:960px!important;height:540px!important}@media(max-width:767px){html body .oluk-ph__item--wide{flex-basis:320px;width:320px;height:302px}html body .oluk-ph__item--wide img{width:320px!important;height:180px!important}}\n@keyframes olukph{from{transform:translateX(0)}to{transform:translateX(-50%)}}\n.oluk-ph__veil{position:absolute;inset:0;background:linear-gradient(to bottom,rgba(0,0,0,.25) 0,rgba(0,0,0,.1) 30%,rgba(0,0,0,.75) 58%,#000 74%);pointer-events:none}\n.oluk-ph__content{position:absolute;left:0;right:0;bottom:56px;max-width:1200px;margin:0 auto;padding:0 20px;display:flex;align-items:flex-end;justify-content:space-between;gap:64px;box-sizing:border-box}\n.oluk-ph__title{margin:0!important;font-size:112px!important;line-height:.95!important;font-weight:800!important;letter-spacing:-.02em;text-transform:uppercase;color:#fff!important}\n.oluk-ph__text{margin:0 0 10px!important;font-size:19px!important;line-height:1.55!important;color:#e5e5e5!important;max-width:520px}\n@media (prefers-reduced-motion:reduce){.oluk-ph__row{animation:none}}\n@media(max-width:1024px){.oluk-ph__title{font-size:80px!important}.oluk-ph__content{flex-direction:column;align-items:flex-start;gap:20px}}\n@media(max-width:767px){.oluk-ph__item::after{width:18px}.oluk-ph{min-height:0}.oluk-ph__track{position:relative;height:302px}.oluk-ph__item{flex-basis:241px;width:241px;height:302px}.oluk-ph__item img{width:241px!important;height:302px!important}.oluk-ph__veil{background:linear-gradient(to bottom,rgba(0,0,0,0) 0,rgba(0,0,0,0) 180px,#000 302px,#000 100%)}.oluk-ph__content{position:relative;bottom:auto;margin-top:-56px;padding:0 24px 36px;gap:16px}.oluk-ph__title{font-size:52px!important}.oluk-ph__text{font-size:16px!important;margin:0!important}.oluk-ph__row{animation-duration:45s}}\n<\/style>\n\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Press+Start+2P&display=swap');\n.gsg .wp-block-button__link,.gsg .gsg-btn2{font-family:'Press Start 2P',monospace!important;font-size:16px!important;line-height:24px!important;letter-spacing:0;text-transform:uppercase}\n.gsg .wp-block-button__link{padding:17px 26px!important}\n.gsg .gsg-btn2{padding:15px 24px!important}\n.gsg h2,.gsg-credits h3{font-family:'Press Start 2P',monospace!important;font-size:24px!important;line-height:40px!important;color:var(--acc)!important;text-transform:uppercase;font-weight:400!important;-webkit-font-smoothing:none}\n.gsg-fact b{font-family:'Press Start 2P',monospace;font-size:40px;font-weight:400;line-height:48px}\n@media (max-width:767px){.gsg h2,.gsg-credits h3{font-size:16px!important;line-height:28px!important}.gsg-fact b{font-size:32px;line-height:40px}}\n\n.gsg{--acc:#ccff00;display:flex;flex-direction:column;gap:56px}\n.gsg>*{margin:0!important}\n.gsg figure{max-width:960px;width:100%;margin:0 auto!important}\n.gsg figure img{width:100%;height:auto;display:block;image-rendering:pixelated}\n@media (max-width:1000px){.gsg figure img{image-rendering:auto}}\n.gsg-intro{text-align:center;display:flex;flex-direction:column;gap:24px;align-items:center}\n.gsg-intro h3{margin:0!important}\n.gsg-cta{display:flex;flex-wrap:wrap;gap:16px;justify-content:center;align-items:center}\n.gsg-cta .wp-block-buttons{margin:0!important}\n.gsg>.wp-block-buttons{justify-content:center!important;display:flex}\n.gsg-btn2{display:inline-flex;align-items:center;gap:10px;border:2px solid var(--acc);color:var(--acc)!important;border-radius:9999px;padding:12px 24px;font-size:24px;text-decoration:none!important;line-height:30px;box-sizing:border-box}\n.gsg-btn2:hover{background:var(--acc);color:#323639!important}\n.gsg-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;max-width:960px;width:100%;margin:0 auto!important}\n.gsg-fact{border:1px solid rgba(255,255,255,.18);border-radius:20px;padding:22px 18px;text-align:center}\n.gsg-fact b{display:block;font-size:44px;line-height:1;color:var(--acc);margin-bottom:10px}\n.gsg-fact span{font-size:16px;line-height:1.35;color:rgba(255,250,250,.75)}\n.gsg-teaser video{width:100%;display:block;border-radius:16px;background:#000}\n.gsg-teaser figcaption{text-align:center;font-size:16px;margin-top:12px;color:rgba(255,250,250,.7)}\n.gsg-teaser figcaption a{color:var(--acc)}\n.gsg-sec{display:flex;flex-direction:column;gap:28px;max-width:960px;width:100%;margin:0 auto!important}\n.gsg-sec>*{margin:0!important}\n.gsg-sec p{margin:0!important}\n.gsg-votes{list-style:none!important;padding:0!important;display:flex;flex-wrap:wrap;gap:10px}\n.gsg-votes li{margin:0!important;border:1px solid var(--acc);border-radius:9999px;padding:8px 18px;font-size:18px;line-height:1.3}\n.gsg-credits{max-width:960px;width:100%;margin:0 auto!important;border:1px solid rgba(255,255,255,.18);border-radius:24px;padding:32px 36px}\n.gsg-credits h3{margin:0 0 16px!important;color:var(--acc)}\n.gsg-credits ul{margin:0!important;padding-left:1.1em!important}\n.gsg-credits li{font-size:18px;line-height:1.6}\n@media (max-width:767px){.gsg{gap:40px}.gsg-facts{grid-template-columns:repeat(2,1fr)}.gsg-fact b{font-size:34px}.gsg-btn2{font-size:20px}.gsg-credits{padding:22px 20px}}\n<\/style>\n<div class=\"gsg\">\n<div class=\"gsg-intro\"><h3 class=\"wp-block-heading has-text-align-center\">Pixel Art &amp; Game Design<\/h3><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Advergames and promotional video games for brands, TV and events<\/h2><p>I\u2019m <strong>Manolo Saviantoni<\/strong>, aka <strong>The_Oluk<\/strong>, a pixel artist and game designer based in Rome. I make pixel art <strong>advergames<\/strong> and <strong>promotional video games<\/strong> for brands, agencies, TV channels and events: short games, easy to get, that let people play with your brand, your character or your message. I\u2019ve been doing pixel art for over ten years and since 2020 I\u2019ve been drawing the official games for <strong>Boing<\/strong> and <strong>Cartoonito<\/strong>.<\/p><p>They are <strong>HTML5 games<\/strong>: they open from a link, from Instagram and TikTok stories, from a website or a QR code, on smartphones, computers and smart TVs. <strong>No app to download.<\/strong><\/p><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Video games for brands and agencies<\/h2><p>An advergame to launch a product, a campaign or a contest: people don\u2019t just watch your message, they play it. A few examples: <a href=\"\/en\/portfolio\/cesare-cremonini-1999-the-game\/\">Cesare Cremonini 1999<\/a>, <a href=\"\/en\/portfolio\/lol-the-game\/\">LOL \u2013 The Game<\/a>, the contest game for Jumanji: Welcome to the Jungle and <a href=\"\/en\/portfolio\/rescue-matilda\/\">Rescue Matilda<\/a> for Chiara Ferragni.<\/p><style>.oluk-loc{display:flex;justify-content:center;align-items:flex-start;gap:16px;width:max-content;max-width:min(1296px,calc(100vw - 32px));margin:32px 0 0 50%!important;transform:translateX(-50%)}.oluk-loc__it{display:block;line-height:0;flex:0 1 auto;border-radius:16px;overflow:hidden}.oluk-loc__it img,.oluk-loc__it video{max-width:100%!important;height:auto;image-rendering:pixelated;display:block}@media(max-width:767px){.oluk-loc{gap:8px;width:100%;max-width:100%;margin:24px 0 0!important;transform:none}.oluk-loc__it{flex:1 1 0;border-radius:10px}.oluk-loc__it img,.oluk-loc__it video{width:100%!important;height:auto!important;aspect-ratio:4\/5;object-fit:cover}}<\/style><div class=\"oluk-loc\"><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/rescue-matilda\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2024\/01\/rescue_matilda_cover.gif\" alt=\"Animated poster of Rescue Matilda by The_Oluk\" width=\"540\" height=\"675\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/lol-the-game\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/LOL-The-Game-Cover-Animata-anteprima.webp\" alt=\"Animated poster of LOL &#8211; The Game by The_Oluk\" width=\"540\" height=\"675\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><\/div><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Games for TV channels and shows<\/h2><p>The official games for Boing and Cartoonito, on their apps, websites and smart TVs, in Italy and Spain: recent ones include <a href=\"\/en\/portfolio\/guai-in-soffitta\/\">Guai in soffitta!<\/a>, <a href=\"\/en\/portfolio\/super-go\/\">Super Go!<\/a>, <a href=\"\/en\/portfolio\/gumball-social-game\/\">Gumball Social Game<\/a>, <a href=\"\/en\/portfolio\/arena-cartoon\/\">Arena Cartoon<\/a>. For the Lux Vide series I made <a href=\"\/en\/portfolio\/don-matteo-special-edition\/\">Don Matteo \u2013 Special Edition<\/a>.<\/p><div class=\"oluk-loc\"><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/guai-in-soffitta\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/guai-in-soffitta-locandina-animata-the-oluk-anteprima-50.gif\" alt=\"Animated poster of Guai in soffitta! by The_Oluk\" width=\"482\" height=\"604\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/super-go\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/supergo-locandina-animata-v2-the-oluk-anteprima-50.gif\" alt=\"Animated poster of Super Go! by The_Oluk\" width=\"482\" height=\"604\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><\/div><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Games for events and trade fairs<\/h2><p>Live games on big screens: the audience plays from their phone with a QR code, taking turns, and the leaderboard shows on screen. A few examples: <a href=\"\/en\/portfolio\/insert-due-spicci\/\">Insert Due Spicci<\/a> at Zerocalcare\u2019s Netflix event, the Christmas game on the Urban Vision big screens and <a href=\"\/en\/portfolio\/dante-inferno\/\">Dante Inferno<\/a> for Dante Plus. I also make treasure hunts with real objects and a keyword to find, like the one for Boing at Lucca Comics. You\u2019ll find all the live games on the <a href=\"\/en\/live-games\/\">Live Games<\/a> page.<\/p><div class=\"oluk-loc\"><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/insert-due-spicci\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/06\/locandina-copia.png\" alt=\"Animated poster of Insert Due Spicci by The_Oluk\" width=\"480\" height=\"630\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/dante-inferno\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/dante_cover_2026_exp-anteprima.gif\" alt=\"Animated poster of Dante Inferno by The_Oluk\" width=\"502\" height=\"680\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><\/div><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Educational and training games<\/h2><p>For schools, companies, institutions and unions: mini games, quizzes and leaderboards that make a message stick better than a leaflet. A few examples: UniCredit\u2019s game about saving, <a href=\"\/en\/portfolio\/hera-eco-games\/\">HERA Eco Games<\/a> about recycling, <a href=\"\/en\/portfolio\/reddy-safe-go\/\">Reddy \u2013 Safe, Go!<\/a> for CGIL Toscana and <a href=\"\/en\/portfolio\/zero-morti-sul-lavoro-the-game\/\">Zero Morti sul Lavoro<\/a> for UIL about safety at work.<\/p><div class=\"oluk-loc\"><a class=\"oluk-loc__it\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/reddy-safe-go\/\"><img loading=\"lazy\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/reddy-safe-go-locandina-animata-the-oluk.gif\" alt=\"Animated poster of Reddy \u2013 Safe, Go! by The_Oluk\" width=\"482\" height=\"604\" style=\"height:525px;width:auto\" loading=\"lazy\" decoding=\"async\"><\/a><\/div><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Why a pixel art video game<\/h2><p>Pixel art is recognisable at first glance and brings the nostalgia of 80s and 90s video games: it speaks to kids, to people who grew up with the Game Boy and to audiences in any sector. It reads well even on a small screen and keeps games light and quick to load.<\/p><p>My characters can carry both the serious and the funny side: that\u2019s why they also work with topics like safety at work, saving money or the environment.<\/p><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">How I work<\/h2><p>It starts with a brief, even a short one. I propose a game idea that\u2019s easy to get at first try: often one finger or one button is enough. Then I draw and animate everything in pixel art, by hand, one pixel at a time, with black outlines and flat colours. I develop the game together with a team of developers, or I hand over the idea, game design and graphics to your team.<\/p><p>Along with the game I can make the <a href=\"\/locandine-animate-pixel-art\/\">animated poster<\/a> to launch it and Instagram story stickers made with its characters.<\/p><\/div>\n<div class=\"gsg-sec\"><h2 class=\"wp-block-heading\">Frequently asked questions<\/h2><details class=\"wp-block-details gsg-faq\"><summary>Who makes pixel art advergames in Italy?<\/summary><p>Manolo Saviantoni, aka The_Oluk, a pixel artist and game designer based in Rome: he makes pixel art advergames and video games for brands, TV and events, including the official games for Boing and Cartoonito.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>What is an advergame?<\/summary><p>A video game made for a brand, a product or a show: a way to make people know it and remember it by playing.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>How much does an advergame cost?<\/summary><p>It depends on the size of the game: send me a brief, even a short one, and I\u2019ll prepare a quote.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>How long does it take to make a game?<\/summary><p>It depends on how complex the game is: usually from 3 weeks up. For urgent projects, let\u2019s talk.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Do players need to download an app?<\/summary><p>No: the game opens from a link or a QR code, on a phone, a computer or a smart TV.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Can the game be in more than one language?<\/summary><p>Yes: the Boing games, for example, come out in Italian and Spanish.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Do you also make educational games for schools and companies?<\/summary><p>Yes: games with mini games, quizzes and leaderboards that explain topics like recycling, saving money or safety at work, for HERA, UniCredit, CGIL and UIL.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Can I see how many people played?<\/summary><p>Yes, if we agree on it at the start and put it in the contract: you can get a dashboard with games played, devices used and the other data most useful for your campaign.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Do you work with agencies?<\/summary><p>Yes: for example with SuperHumans on the Jumanji game and with Amigdala on Insert Due Spicci.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Can you make the complete game?<\/summary><p>Yes: I can deliver the complete game, developed together with a team of developers, or just concept, game design and graphics for your team.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Who have you worked for?<\/summary><p>Boing and Cartoonito (Warner Bros. Discovery), TV and music shows and personalities such as LOL \u2013 Chi ride \u00e8 fuori, Don Matteo and Cesare Cremonini, and events such as Zerocalcare\u2019s.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>Where do you work?<\/summary><p>In Rome, on projects all over Italy and abroad: the Boing games are released in Spain too.<\/p><\/details><details class=\"wp-block-details gsg-faq\"><summary>How do we start a project?<\/summary><p>Write to me from the Contact page and tell me your idea: I\u2019ll get back to you personally.<\/p><\/details><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who makes pixel art advergames in Italy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Manolo Saviantoni, aka The_Oluk, a pixel artist and game designer based in Rome: he makes pixel art advergames and video games for brands, TV and events, including the official games for Boing and Cartoonito.\"}},{\"@type\":\"Question\",\"name\":\"What is an advergame?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A video game made for a brand, a product or a show: a way to make people know it and remember it by playing.\"}},{\"@type\":\"Question\",\"name\":\"How much does an advergame cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on the size of the game: send me a brief, even a short one, and I\u2019ll prepare a quote.\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to make a game?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on how complex the game is: usually from 3 weeks up. For urgent projects, let\u2019s talk.\"}},{\"@type\":\"Question\",\"name\":\"Do players need to download an app?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No: the game opens from a link or a QR code, on a phone, a computer or a smart TV.\"}},{\"@type\":\"Question\",\"name\":\"Can the game be in more than one language?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes: the Boing games, for example, come out in Italian and Spanish.\"}},{\"@type\":\"Question\",\"name\":\"Do you also make educational games for schools and companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes: games with mini games, quizzes and leaderboards that explain topics like recycling, saving money or safety at work, for HERA, UniCredit, CGIL and UIL.\"}},{\"@type\":\"Question\",\"name\":\"Can I see how many people played?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, if we agree on it at the start and put it in the contract: you can get a dashboard with games played, devices used and the other data most useful for your campaign.\"}},{\"@type\":\"Question\",\"name\":\"Do you work with agencies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes: for example with SuperHumans on the Jumanji game and with Amigdala on Insert Due Spicci.\"}},{\"@type\":\"Question\",\"name\":\"Can you make the complete game?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes: I can deliver the complete game, developed together with a team of developers, or just concept, game design and graphics for your team.\"}},{\"@type\":\"Question\",\"name\":\"Who have you worked for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Boing and Cartoonito (Warner Bros. Discovery), TV and music shows and personalities such as LOL \u2013 Chi ride \u00e8 fuori, Don Matteo and Cesare Cremonini, and events such as Zerocalcare\u2019s.\"}},{\"@type\":\"Question\",\"name\":\"Where do you work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In Rome, on projects all over Italy and abroad: the Boing games are released in Spain too.\"}},{\"@type\":\"Question\",\"name\":\"How do we start a project?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Write to me from the Contact page and tell me your idea: I\u2019ll get back to you personally.\"}}]}<\/script><\/div>\n<div class=\"gsg-cta\" style=\"margin-top:40px\"><div class=\"wp-block-buttons\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-contrast-lower-color has-text-color has-background has-link-color has-large-font-size has-custom-font-size wp-element-button\" href=\"\/contact\/\" style=\"background-color:#ccff00\">Got an idea for a game? Write to me<\/a><\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advergame e videogiochi in pixel art per brand, TV ed eventi, ideati e disegnati da Manolo Saviantoni (The_Oluk), pixel artist e game designer di Roma.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":"","seo_title_en":"Advergames and promotional video games for brands | The_Oluk","seo_desc_en":"Advergames and promotional pixel art games for brands, agencies, TV and events, playable from a link with no app. By Manolo Saviantoni (The_Oluk), Rome."},"class_list":["post-6482","page","type-page","status-publish","hentry"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages\/6482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/comments?post=6482"}],"version-history":[{"count":8,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages\/6482\/revisions"}],"predecessor-version":[{"id":6849,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages\/6482\/revisions\/6849"}],"wp:attachment":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/media?parent=6482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}