{"id":6902,"date":"2026-11-12T12:19:46","date_gmt":"2026-11-12T11:19:46","guid":{"rendered":"https:\/\/www.theoluk.com\/?page_id=6902"},"modified":"2026-11-12T12:25:05","modified_gmt":"2026-11-12T11:25:05","slug":"gamification-aziende","status":"publish","type":"page","link":"https:\/\/www.theoluk.com\/en\/gamification-aziende\/","title":{"rendered":"Gamification per aziende"},"content":{"rendered":"<section class=\"oluk-ph\" aria-label=\"Gamification for businesses\">\n  <div class=\"oluk-ph__track\" aria-hidden=\"true\"><div class=\"oluk-ph__row\" data-done=\"1\"><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/esa-space-quest\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/esa-space-quest-miniatura-the-oluk.png\" alt=\"ESA SPACE QUEST\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/explore-e-taly\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/explore-e-taly-miniatura-the-oluk.png\" alt=\"Explore &#8211; E-Taly\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/lol-the-game\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/lol-the-game-miniatura-the-oluk.png\" alt=\"LOL &#8211; The Game\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/hera-eco-games\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/hera-eco-games-miniatura-the-oluk.png\" alt=\"HERA Eco Games\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/reddy-safe-go\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/reddy-safe-go-miniatura-orizzontale-the-oluk.png\" alt=\"Reddy \u2013 Safe, Go!\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/university-escape\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/university-escape-miniatura-the-oluk.png\" alt=\"University Escape\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/innovator-of-the-year\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/innovator-of-the-year-miniatura-the-oluk.png\" alt=\"Innovator of the Year\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/zero-morti-sul-lavoro-the-game\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/zero-morti-sul-lavoro-the-game-miniatura-the-oluk.png\" alt=\"Zero Morti sul Lavoro &#8211; The Game\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/fruit-man\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/fruit-man-miniatura-the-oluk.png\" alt=\"Fruit Man\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/the-information-tower\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/the-information-tower-miniatura-the-oluk.png\" alt=\"The Information Tower\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/missione-raee\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/missione-raee-miniatura-the-oluk.png\" alt=\"Missione RAEE\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/8-bit-cloud-native\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/8-bit-cloud-native-miniatura-the-oluk.png\" alt=\"8-bit Cloud Native\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/uno-scatto-per-lambiente\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/uno-scatto-per-lambiente-miniatura-the-oluk.png\" alt=\"Uno Scatto per l&#8217;Ambiente\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/desert-dash\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/desert-dash-miniatura-the-oluk.png\" alt=\"Desert Dash\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/esa-space-quest\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/esa-space-quest-miniatura-the-oluk.png\" alt=\"ESA SPACE QUEST\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/explore-e-taly\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/explore-e-taly-miniatura-the-oluk.png\" alt=\"Explore &#8211; E-Taly\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/lol-the-game\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/lol-the-game-miniatura-the-oluk.png\" alt=\"LOL &#8211; The Game\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/hera-eco-games\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/hera-eco-games-miniatura-the-oluk.png\" alt=\"HERA Eco Games\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/reddy-safe-go\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/reddy-safe-go-miniatura-orizzontale-the-oluk.png\" alt=\"Reddy \u2013 Safe, Go!\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/university-escape\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/university-escape-miniatura-the-oluk.png\" alt=\"University Escape\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/innovator-of-the-year\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/innovator-of-the-year-miniatura-the-oluk.png\" alt=\"Innovator of the Year\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/zero-morti-sul-lavoro-the-game\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/zero-morti-sul-lavoro-the-game-miniatura-the-oluk.png\" alt=\"Zero Morti sul Lavoro &#8211; The Game\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/fruit-man\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/fruit-man-miniatura-the-oluk.png\" alt=\"Fruit Man\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/the-information-tower\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/the-information-tower-miniatura-the-oluk.png\" alt=\"The Information Tower\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/missione-raee\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/missione-raee-miniatura-the-oluk.png\" alt=\"Missione RAEE\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/8-bit-cloud-native\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/8-bit-cloud-native-miniatura-the-oluk.png\" alt=\"8-bit Cloud Native\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/uno-scatto-per-lambiente\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/uno-scatto-per-lambiente-miniatura-the-oluk.png\" alt=\"Uno Scatto per l&#8217;Ambiente\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><a class=\"oluk-ph__item oluk-ph__item--wide\" href=\"https:\/\/www.theoluk.com\/en\/portfolio\/desert-dash\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theoluk.com\/wp-content\/uploads\/2026\/11\/desert-dash-miniatura-the-oluk.png\" alt=\"Desert Dash\" width=\"320\" height=\"180\" data-no-lazy=\"1\"><\/a><\/div><\/div>\n  <div class=\"oluk-ph__veil\"><\/div>\n  <div class=\"oluk-ph__content\">\n    <h1 class=\"oluk-ph__title\">Gamification for businesses<\/h1>\n    <p class=\"oluk-ph__text\">Pixel art video games for marketing, contests, training, schools and events.<\/p>\n  <\/div>\n<\/section>\n<script data-no-optimize=\"1\">(function(){var r=document.currentScript&&document.currentScript.previousElementSibling;r=r&&r.querySelector('.oluk-ph__row');if(!r)r=document.querySelector('.oluk-ph__row');if(!r||r.getAttribute('data-done'))return;var p;try{p=JSON.parse(r.getAttribute('data-pool'))}catch(e){return}for(var i=p.length-1;i>0;i--){var j=Math.floor(Math.random()*(i+1));var t=p[i];p[i]=p[j];p[j]=t}p=p.slice(0,8);var h='';p.forEach(function(it){h+='<a class=\"oluk-ph__item'+(it.x?'':' oluk-ph__item--fit')+'\" href=\"'+it.u+'\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" src=\"'+it.s+'\" alt=\"\" width=\"482\" height=\"604\" data-no-lazy=\"1\"><\/a>'});r.innerHTML=h+h;r.setAttribute('data-done','1')})();<\/script>\n<style>\n.oluk-ph{position:relative;overflow:hidden;background:#000;color:#fff;min-height:820px;margin:0 calc(50% - 50vw);width:100vw}\n.oluk-ph__track{position:absolute;left:0;top:0;width:100%;height:604px;overflow:hidden}\n.oluk-ph__row{display:flex;width:max-content;animation:olukph 70s linear infinite}\n.oluk-ph__item{position:relative;display:block;flex:0 0 482px;width:482px;height:604px}.oluk-ph__item::after{content:\"\";position:absolute;left:0;top:0;bottom:0;width:30px;background:linear-gradient(to right,rgba(0,0,0,.38),rgba(0,0,0,0));pointer-events:none}.oluk-ph__item--fit img{object-fit:cover}\n.oluk-ph__item img{display:block;width:482px!important;height:604px!important;max-width:none!important;image-rendering:pixelated}\nhtml body .oluk-ph__item--wide{flex:0 0 960px;width:960px;height:604px;background:#000}html body .oluk-ph__item--wide 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10px!important;font-size:19px!important;line-height:1.55!important;color:#e5e5e5!important;max-width:520px}\n@media (prefers-reduced-motion:reduce){.oluk-ph__row{animation:none}}\n@media(max-width:1024px){.oluk-ph__title{font-size:80px!important}.oluk-ph__content{flex-direction:column;align-items:flex-start;gap:20px}}\n@media(max-width:767px){.oluk-ph__item::after{width:18px}.oluk-ph{min-height:0}.oluk-ph__track{position:relative;height:302px}.oluk-ph__item{flex-basis:241px;width:241px;height:302px}.oluk-ph__item img{width:241px!important;height:302px!important}.oluk-ph__veil{background:linear-gradient(to bottom,rgba(0,0,0,0) 0,rgba(0,0,0,0) 180px,#000 302px,#000 100%)}.oluk-ph__content{position:relative;bottom:auto;margin-top:-56px;padding:0 24px 36px;gap:16px}.oluk-ph__title{font-size:52px!important}.oluk-ph__text{font-size:16px!important;margin:0!important}.oluk-ph__row{animation-duration:45s}}\n<\/style>\n\n\n\n\n<style>.oluk-gam-ths{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 8px}.oluk-gam-th{width:160px;height:90px;image-rendering:pixelated;border-radius:8px;display:block;border:1px solid rgba(255,255,255,.12)}.oluk-gam-story{overflow:hidden}@media(max-width:767px){.oluk-gam-ths{flex-wrap:nowrap}.oluk-gam-ths a{flex:1 1 0;min-width:0;max-width:160px}.oluk-gam-th{width:100%;height:auto;aspect-ratio:16\/9;image-rendering:auto}.oluk-gam-th--story{width:120px;height:auto}}@media(min-width:768px){.oluk-gam-table table{table-layout:fixed}.oluk-gam-table th:nth-child(1),.oluk-gam-table td:nth-child(1){width:23%}.oluk-gam-table th:nth-child(2),.oluk-gam-table td:nth-child(2){width:24%}.oluk-gam-table th:nth-child(3),.oluk-gam-table td:nth-child(3){width:53%}}.oluk-gam-th--story{float:left;margin:4px 16px 8px 0}.oluk-gam-table{margin:24px 0;overflow-x:auto}.oluk-gam-table table{width:100%;border-collapse:collapse;font-size:.95em}.oluk-gam-table th,.oluk-gam-table td{border:1px solid rgba(255,255,255,.15);padding:10px 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class=\"wp-block-group oluk-progetto\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Gamification for businesses uses games to get people to do something: discover a product, learn a rule, enter a contest, stop at a stand. I design and draw these games in pixel art: short, played in the browser or on a phone, nothing to download. My portfolio has 76 of them, for brands, institutions, schools and TV channels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What:<\/strong> short HTML5 games that open from a link or a QR code<\/li>\n\n<li><strong>What for:<\/strong> marketing, contests, training, schools, events<\/li>\n\n<li><strong>Who does what:<\/strong> I handle the idea, game design and pixel art; development is done with a team of developers, or I deliver the art only if you already have developers<\/li>\n\n<li><strong>Timing:<\/strong> from 3 weeks up<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is your goal? The right game for each one<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The kind of game comes from the goal, not from the latest trend. This is how I have matched them in my projects so far.<\/p>\n\n\n\n<figure class=\"wp-block-table oluk-gam-table\"><table><thead><tr><th>Your goal<\/th><th>The game it needs<\/th><th>One of my examples<\/th><\/tr><\/thead><tbody><tr><td>Launch a product or a show<\/td><td>A short advergame people replay and share<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/lol-the-game\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/lol-the-game-miniatura-the-oluk.png\" alt=\"LOL \u2013 The Game\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/fruit-man\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/fruit-man-miniatura-the-oluk.png\" alt=\"Fruit Man\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/lol-the-game\/\">LOL \u2013 The Game<\/a> for Prime Video, <a href=\"\/en\/portfolio\/fruit-man\/\">Fruit Man<\/a> for Frull\u00e0<\/td><\/tr><tr><td>Run a prize contest<\/td><td>A game with scores, a leaderboard and prizes<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/explore-e-taly\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/explore-e-taly-miniatura-the-oluk.png\" alt=\"Explore E-Taly\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/hera-eco-games\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/hera-eco-games-miniatura-the-oluk.png\" alt=\"HERA Eco Games\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/explore-e-taly\/\">Explore E-Taly<\/a> for Be Charge, <a href=\"\/en\/portfolio\/hera-eco-games\/\">HERA Eco Games<\/a> for Gruppo HERA, with leaderboards by province and green prizes<\/td><\/tr><tr><td>Teach rules and behaviours<\/td><td>A serious game made of missions<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/reddy-safe-go\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/reddy-safe-go-miniatura-orizzontale-the-oluk.png\" alt=\"Reddy \u2013 Safe, Go!\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/zero-morti-sul-lavoro-the-game\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/zero-morti-sul-lavoro-the-game-miniatura-the-oluk.png\" alt=\"Zero Morti sul Lavoro\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/reddy-safe-go\/\">Reddy \u2013 Safe, Go!<\/a> and <a href=\"\/en\/portfolio\/zero-morti-sul-lavoro-the-game\/\">Zero Morti sul Lavoro<\/a> on workplace safety<\/td><\/tr><tr><td>Talk to students<\/td><td>An educational game with questions<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/university-escape\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/university-escape-miniatura-the-oluk.png\" alt=\"University Escape\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/the-information-tower\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/the-information-tower-miniatura-the-oluk.png\" alt=\"The Information Tower\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/university-escape\/\">University Escape<\/a> for UniCredit, <a href=\"\/en\/portfolio\/the-information-tower\/\">The Information Tower<\/a> against fake news<\/td><\/tr><tr><td>Communicate sustainability<\/td><td>Mini games and quizzes<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/hera-eco-games\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/hera-eco-games-miniatura-the-oluk.png\" alt=\"HERA Eco Games\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/missione-raee\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/missione-raee-miniatura-the-oluk.png\" alt=\"Missione RAEE\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/uno-scatto-per-lambiente\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/uno-scatto-per-lambiente-miniatura-the-oluk.png\" alt=\"Uno Scatto per l'Ambiente\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/hera-eco-games\/\">HERA Eco Games<\/a>, <a href=\"\/en\/portfolio\/missione-raee\/\">Missione RAEE<\/a>, <a href=\"\/en\/portfolio\/uno-scatto-per-lambiente\/\">Uno Scatto per l&#8217;Ambiente<\/a> for Gruppo HERA<\/td><\/tr><tr><td>Explain a technical topic (B2B)<\/td><td>A simple, direct arcade game<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/8-bit-cloud-native\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/8-bit-cloud-native-miniatura-the-oluk.png\" alt=\"8-bit Cloud Native\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/8-bit-cloud-native\/\">8-bit Cloud Native<\/a> for Kiratech<\/td><\/tr><tr><td>Celebrate an award or an anniversary<\/td><td>A celebration game with a leaderboard<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/innovator-of-the-year\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/innovator-of-the-year-miniatura-the-oluk.png\" alt=\"Innovator of the Year\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><a href=\"\/en\/portfolio\/desert-dash\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/desert-dash-miniatura-the-oluk.png\" alt=\"Desert Dash\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/innovator-of-the-year\/\">Innovator of the Year<\/a> for Pasqua Vini, <a href=\"\/en\/portfolio\/desert-dash\/\">Desert Dash<\/a> for AKJOHNSTON<\/td><\/tr><tr><td>Tell a science story<\/td><td>A mission-based game<\/td><td><span class=\"oluk-gam-ths\"><a href=\"\/en\/portfolio\/esa-space-quest\/\"><img loading=\"lazy\" class=\"oluk-gam-th\" src=\"\/wp-content\/uploads\/2026\/11\/esa-space-quest-miniatura-the-oluk.png\" alt=\"ESA Space Quest\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><\/a><\/span><a href=\"\/en\/portfolio\/esa-space-quest\/\">ESA Space Quest<\/a> for the European Space Agency<\/td><\/tr><tr><td>Bring a fair or an event to life<\/td><td>A live game on the big screen, with phones as controllers<\/td><td><a href=\"\/en\/live-games\/\">Live Games<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Four stories, from goal to game<\/h2>\n\n\n\n<p class=\"oluk-gam-story wp-block-paragraph\"><img loading=\"lazy\" class=\"oluk-gam-th oluk-gam-th--story\" src=\"\/wp-content\/uploads\/2026\/11\/esa-space-quest-miniatura-the-oluk.png\" alt=\"ESA Space Quest\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><strong>ESA Space Quest \u2013 living the astronaut life.<\/strong> The European Space Agency wanted everyone to find out what life is like on the International Space Station. The game has five missions, each one a job astronauts really do on board.<\/p>\n\n\n\n<p class=\"oluk-gam-story wp-block-paragraph\"><img loading=\"lazy\" class=\"oluk-gam-th oluk-gam-th--story\" src=\"\/wp-content\/uploads\/2026\/11\/explore-e-taly-miniatura-the-oluk.png\" alt=\"Explore E-Taly\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><strong>Explore E-Taly \u2013 a contest you play.<\/strong> For Be Charge, Plenitude&#8217;s charging network, you drive an electric car through Italian cities drawn in pixel art, and every game ends with a quiz. From 20 February to 20 April 2023, scoring at least 1,000 points entered players into daily prizes, and the final leaderboard had ten electric scooters up for grabs.<\/p>\n\n\n\n<p class=\"oluk-gam-story wp-block-paragraph\"><img loading=\"lazy\" class=\"oluk-gam-th oluk-gam-th--story\" src=\"\/wp-content\/uploads\/2026\/11\/zero-morti-sul-lavoro-the-game-miniatura-the-oluk.png\" alt=\"Zero Morti sul Lavoro\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><strong>Zero Morti sul Lavoro \u2013 a serious topic where young people are.<\/strong> For the Italian trade union UIL&#8217;s campaign, workplace safety becomes a pixel art game: simple rules and a message that reaches people who would never read a leaflet.<\/p>\n\n\n\n<p class=\"oluk-gam-story wp-block-paragraph\"><img loading=\"lazy\" class=\"oluk-gam-th oluk-gam-th--story\" src=\"\/wp-content\/uploads\/2026\/11\/innovator-of-the-year-miniatura-the-oluk.png\" alt=\"Innovator of the Year\" width=\"160\" height=\"90\" loading=\"lazy\" decoding=\"async\"><strong>Innovator of the Year \u2013 an award you can play.<\/strong> In 2023 Pasqua Vigneti e Cantine was named Innovator of the Year by Wine Enthusiast Magazine. To celebrate, we made a match-3 with grapes and wine glasses, a worldwide leaderboard and content about the winery&#8217;s vineyards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why pixel art<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It stands out.<\/strong> Among everyday content, pixel art catches the eye and speaks to several generations: people who grew up with 80s and 90s video games, and kids today.<\/li>\n\n<li><strong>It is light.<\/strong> The games open in seconds even on older phones and slow connections: useful at school, at fairs, on social media.<\/li>\n\n<li><strong>The characters become yours.<\/strong> Products, mascots and real people become pixel art characters, like the comedians in LOL or the smoothie in Fruit Man.<\/li>\n\n<li><strong>It ages well.<\/strong> A retro style does not go out of fashion like graphics chasing the latest trend.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Before asking for a quote: 5 useful questions<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Who are you talking to?<\/strong> Customers, students, employees, visitors at a fair.<\/li>\n\n<li><strong>What should players do at the end?<\/strong> Remember a message, leave their contact, enter a contest, come back to play.<\/li>\n\n<li><strong>Where will it be played?<\/strong> On your website, on social media, in class, on a big screen.<\/li>\n\n<li><strong>How long will it stay online?<\/strong> A two-month campaign or a game that stays for years.<\/li>\n\n<li><strong>Do you need a prize or a leaderboard?<\/strong> With a prize you also need contest rules, handled by whoever runs the contest.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need every answer to write to me: we&#8217;ll get there together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How I work and how long it takes<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tell me your goal:<\/strong> audience, deadlines, where it will be played.<\/li>\n\n<li><strong>Proposal:<\/strong> the game idea, timing and cost.<\/li>\n\n<li><strong>Drafts:<\/strong> characters, settings and first screens to approve.<\/li>\n\n<li><strong>Production:<\/strong> pixel art, animation, development and testing.<\/li>\n\n<li><strong>Launch:<\/strong> the game goes online, with materials for your website and social media.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A game usually takes from 3 weeks up, depending on levels, characters and languages. I can handle the whole game or the art only.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the difference between gamification, advergames and serious games?<\/summary>\n<p class=\"wp-block-paragraph\">Gamification is using game mechanics outside games. An advergame is a branded game made to promote something. A serious game teaches something: safety, sustainability, financial literacy.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Do people need to download an app?<\/summary>\n<p class=\"wp-block-paragraph\">No: my games open in the browser, on phones and computers, from a link or a QR code.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Does it work for a small business too?<\/summary>\n<p class=\"wp-block-paragraph\">Yes: a short game with a few levels costs less than you might think, and can be worth more than many sponsored posts.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Can a video game be a prize contest?<\/summary>\n<p class=\"wp-block-paragraph\">Yes, like Explore E-Taly for Be Charge or HERA Eco Games for Gruppo HERA: scores, leaderboards and prizes. The contest rules and permits are handled by whoever runs it.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Can it be used at a fair or an event?<\/summary>\n<p class=\"wp-block-paragraph\">Yes, with <a href=\"\/en\/live-games\/\">Live Games<\/a>: everyone plays together on the big screen, using their phones as controllers.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I get the art only?<\/summary>\n<p class=\"wp-block-paragraph\">Yes: if you already have developers, I deliver pixel art, animation and game design.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details oluk-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>How long does it take?<\/summary>\n<p class=\"wp-block-paragraph\">From 3 weeks up, depending on how many levels, characters and languages you need.<\/p>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\">Got a goal? Let&#8217;s turn it into a game<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Write to me from the <a href=\"\/en\/contact\/\">contact page<\/a> and tell me who you are talking to and what you want to achieve.<\/p>\n\n\n\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":"","seo_title_en":"Gamification for businesses: pixel art games for every goal | The_Oluk","seo_desc_en":"Gamification for businesses with pixel art video games: advergames, serious games, contests and live games. Real examples for ESA, HERA, UniCredit and Prime Video."},"class_list":["post-6902","page","type-page","status-publish","hentry"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages\/6902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/comments?post=6902"}],"version-history":[{"count":10,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages\/6902\/revisions"}],"predecessor-version":[{"id":6930,"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/pages\/6902\/revisions\/6930"}],"wp:attachment":[{"href":"https:\/\/www.theoluk.com\/en\/wp-json\/wp\/v2\/media?parent=6902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}